Real estate photography is an integral part of presenting a home or property to potential buyers. It not only allows buyers to get a better sense of the property, but it also helps real estate agents to make their listings stand out from the competition. Whether you’re hiring a professional photographer or are a real estate agent who is photographing a property on your own, there are a few best practices you should follow to make sure you capture the best shots of the property. So in this blog, we will share with you 4 best practices for a successful real estate photo shoot that will make your listing stand out.
1. Schedule Photo Shoot At The Right Time
Depending on what you wish to highlight, you must always consider the right time to schedule your photo shoot. It is ideal to schedule on a sunny day and avoid rainy days at all times. Also, find out which direction your home is facing in order to match the best time for a photo shoot. For example, if the home faces East, you want a morning shoot, and if the home faces North you want to schedule for either the earliest or last appointment of the day. You want to avoid the sun hitting directly into the camera when shooting the front of the home. Sunlight coming from either side of the home is best.
On the other hand, if you are looking for a perfect twilight, make sure you know the time of sunset in your area for that particular day. If you are unsure what time the golden hour will be, feel free to ask your photographer and obtain guidance. Now, if there is no sunny day coming up soon, go for a cloudy day and consider a virtual dusk, this feature will definitely make your property stand out.
Moreover, avoid scheduling a photo shoot during trash day. If you want to make your home stand out, you will need to show the front of your home without any distractions. Remember that your first impression will be based on the first front image of your home.
Remember, the right time is not necessarily your or your photographer’s next available time. So take your time to plan wisely and make your photo shoot a piece of art.
2. Provide Homeowners A Home-Prep Guide
Provide your homeowner a home-prep guide of how you want them to have the house ready for a photo shoot. This home-prep guide is a guide you can create on your own based on your own experience and knowledge and share with the homeowner. If you don’t have one yet, feel free to reach out to Sharp Frame Media and we will gladly provide one for you and your team. Sharp Frame Media provides a detailed home-prep guide that focuses on making your property stand out by highlighting its natural appeal without distractions.
In addition, create a timeline and share it with your homeowner so you both can stay on track with every project and fixes that may be required ahead of time. This will help you avoid last-minute delays.
3. Conduct A Walkthrough
Make sure to conduct a walkthrough of your property and verify that all is set and ready. Remember that you are responsible for listing the property at its best. We suggest you schedule a walkthrough 2-3 days before your scheduled photo session just to ensure all the fixes and repairs have been completed. In case there is something still missing, you at least have enough time to take care of it without having to delay your photo shoot.
4. Meet Your Photographer
Last but not least, meet your photographer on-site. It is amazing all the new technology we have like Supra which allows us to access a property without your presence. Although it is time-saving, we really encourage you to meet your photographer for a few reasons.
First, because you really want to meet your photographer. Getting to know them allows you to work better together and accommodate your needs. Make sure you tell your photographer what you want them to focus on or what to avoid before shooting.
Second, make a final walkthrough with your photographer just to make sure there are no issues to be encountered during the photography session. Perhaps the photographer points out something that you had not considered before and that needs to be fixed.
Third, allow your photographer to make suggestions that will benefit your photo session. Perhaps you had not considered adding green grass, virtual dusk, or some special editing in a specific area of your home.
Remember that at the end of the day, you and your photographer are working together to prepare your listing for a successful real estate photo shoot.
By following these best practices, you can ensure that your real estate photos turn out to look their best. Remember that the way you present your listings represents you and your brand. So, by making your photo sessions a piece of art, you are elevating your brand as a real estate agent.
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Sharp Frame Media is a 5-star rated real estate media company servicing Dallas-Fort Worth, San Antonio, and Austin, Texas. Founded in 2017 on values of craftsmanship, service, and partnership. Our #1 priority is customer satisfaction.
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